Wednesday, 25 February 2015

6 Portfolio Presentation Tips


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Online Design Education

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Managing a Web Design Project

6 Presentation Tips for Your Design Portfolio

The presentation of your work is one of the most essential factors in the success of your design portfolio. Even if your work is absolutely stunning, it won't speak for itself if the presentation isn't equally strong.

Here are 6 tips to help you create a stunning porfolio:

Create thumbnails for each of your projects.

Sketch out your desired look. Do you show everything in one large image or show it in a series of smaller images? What do you want to show off? Do you want to show a zoomed view? Do you want the view to be from above, or from the side? Think like a movie director-zoom in, shoot from different angles and learn when to say, "That's a wrap."

Show the strengths and hide the weaknesses.

Do you love the business card but hate that you had to compromise on the envelope design? Don't show the envelope. You think the annual report's financial pages are boring? Don't show them. Show what you're proud of and think will interest a potential employer or client. Present your creativity at its best.

Customize templates to suit your needs.

Most image templates provide layered files. If your project doesn't have a journal or rubber stamp, eliminate those layers. In addition, move objects around to create an arrangement that works for your project. You don't have to use the templates as is.

Show your development process (when it's relevant).

Consider showing development work if you think other design concepts had merit. Art directors love to see concept sketches. It gives them insight as to how you think.

Work at 300 dpi at whenever possible.

Develop your portfolio images with print in mind, even if you're creating an online portfolio. You never know when work will need printing. Downsizing for the web is easy once the files are assembled.

Venture beyond pre-made templates.

The exception to using pre-made templates is custom work, unusual formats and packaging. You may need to do your own photography or create a digital mock-up. The same rules apply: Show the strengths, and hide the weaknesses. Photography is tricky. If photography isn't your strong suit, seek out the assistance of a friend or professional.

Want to learn more? Register for Denise Bosler's Preparing Your Portfolio Bootcamp!

Design Exercises to Get Your Creative Juices Flowing

When we were young we were passionate about creating, so we became designers. Once our design career took off, our passion started to get buried under the minutiae of the business side of design...who could have imagined deadlines, meetings, bosses and clients?

Spark that passion again in Jim Krause's HOWU course - D30 Exercises for Designers.



Upcoming Webcasts
5 Secrets to Launching a Creative Business
When: Jan 28, 2015
Time: 1pm ET / 10am PT
$39.99
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How to Make $20k to $50k on Your Next Branding Project

When: Feb 6, 2015
Time:1pm ET/10am PT
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Intellectual Property: Do you know your rights?


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Mastering Typography

Intellectual Property: Do you know your rights?

Designers face an increasingly complex landscape when it comes to copyright and intellectual property. When a single idea or concept can be expressed or utilized in dozens of different formats, platforms and mediums, how can creators control ownership and usage of their work? Even a simple idea like ownership can become complicated, when the work in question is not composed of atoms, but ideas.

First things first: Is the work yours? In most cases, the answer is straightforward. When you make something, you are the author and owner of that work, with a wide range of rights and privileges that you control, unless and until you transfer that ownership to someone else in writing. Once you've been dead for 70 years, all (well, most) bets are off; your work enters the public domain for all humanity to use and enjoy. So being the creator of a work makes it yours, automatically. But should any problems arise, you will need to prove it.

Registering a copyright is the simplest way to protect yourself from someone else using, copying or making derivative (imitative) versions of your work without your permission or proper compensation to you.

Copyright is the government's official recognition of author/ownership. You can register your copyright at any point, but the sooner you register a work, after it's created and before it's made public, the more complete the benefits and compensation you might receive for any misuse of your work. Learning what your rights are and how to protect your intellectual property can save you a lot of headaches in the future.

This is an excerpt from HOW Design, continue reading this article here. Learn how to protect your designs in HOWU's course Intellectual Property Rights for Graphic Designers.

Graphic Design Proposals 101

It would be nice if strong design work could speak for itself, but in many cases, writing a graphic design proposal is the only way to be considered for a job. You may even already have a proposal template that you tailor and tweak for each project, but is it strong enough to get you the design projects you want most? You don't have to be a great writer to craft a winning graphic design proposal, but you do have to know which requests for proposals are worth responding to, and what to include in them. In this course, instructor Ilise Benun will teach you how to write a proposal, how to weed out bad prospects, and get to know the good ones better before you work with them. Learn how to use the process to your advantage-developing strong connections, so that even if you don't get the job in question, you'll have managed to build a relationship with a future.

When you register for the course, you get access to chapter downloads from some of Benun's most recently published books, video tutorials, interviews on pricing, and loads of freebies from the best-selling Proposal Bundle for Designers!

UX Design
The Design of Everyday Things

In Donald Norman's classic book The Design of Everyday Things, he describes six principles of design. Though the book was written in 1988, and by internet standards is an ancient artifact, these core ideas vividly apply to modern web design as we practice it today. In fact, the more complex things get, the more important it is to cling to core principles that push towards friendlier interfaces.

The Design of Everyday Things is an approachable guide to the basic attributes of everyday objects that make for good design. These attributes focus on properties that make the user experience as effortless, easy and as enjoyable as possible. This results in intuitive objects that will be enjoyable to use and produce a positive experience.

For many, this book is the perfect introduction to the world of User-Centered Design and, subsequently, User Experience Design. It's not hard to understand how these simple ideas naturally lead us to the world of UX design on the web. And, as you will soon see, these 27 year-old ideas are in fact hot topics, greatly impacting modern web design.

Norman outlines six key principles: visibility, feedback, constraints, mapping, consistency and affordances. Designers have long used basic principles of design to create attractive work that clearly communicates. In contrast, this set of principles challenges the designer to also craft systems that are easy to use. As you design each day, these simple ideas can help push your work towards that goal. When combined with the basic principles of design, the results can be simply outstanding.

This is an excerpt from Patrick McNeil's article on HOWDesign.com. Learn more about web and UX design with HOWU.

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